About

Two decades in packaging - now focused on making sustainability practical.

Mitja Brgant is a Slovenia-based packaging and sustainability professional, the author of Breaking The Packaging, founder of VerdaLynx, and Director of Europe Operations at Trayak.


Mitja Brgant

Mitja Brgant · Slovenia

The path

Engineering, packaging, product design - and the operational side of sustainability.

Mitja's career spans more than twenty years across packaging and product development, in roles ranging from sales and research & development to analytics and new business development. He has worked across both European and US markets, including a multi-year role as a market developer for Sealed Air Corporation in the Balkans and an operations leadership role as Chief Operations Officer at Forest Inc.

Since 2016 he has run his own consulting practice - Mitja Brgant s.p. - developing new business models and solutions, and has built Breaking The Packaging, his packaging-awareness initiative and book. Since 2019 he has served on the Board of Directors of QuickTap Limited, a beer-dispensing technology company. In May 2022 he became Director of Europe Operations at Trayak. He is also the founder of VerdaLynx, an EU sustainability-compliance platform and advisory practice.

Through VerdaLynx he helps European companies turn fragmented sustainability data into audit-ready business value - translating regulation such as the PPWR and CSRD into actionable, scientifically grounded strategies across life-cycle assessment, Environmental Product Declarations, ESRS reporting and Digital Product Passports.


In his own words

“I've had the opportunity to experience the whole packaging-industry spectrum. Packaging goes way beyond certain materials or products - packaging is all around us.”

- Mitja Brgant, on Breaking The Packaging


Current role

Director of Europe Operations, Trayak.

Trayak is a product- and packaging-sustainability software company whose EcoImpact-COMPASS platform performs life-cycle assessment (LCA).

In his role, Mitja focuses on bringing Trayak's technology to the European market and helping European companies with the practical implementation of sustainable operations - from sustainability reporting (ESRS) to the Packaging & Packaging Waste Regulation (PPWR) and Digital Product Passports.

He is a recurring guest on the Packaging Europe Podcast and an active contributor to industry webinars and conferences on these topics.

Work & expertise